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Author: Seth Dotterer

Does Wikipedia really dominate the SERPs?

Posted on March 20, 2012 by Seth Dotterer

Following up on earlier commentary at both Search Engine Land and Search Engine Watch, Conductor examined 2,000 informational and transactional queries. Read the latest Conductor blog post for more analysis of the where wikipedia ranks in the SERP landscape: http://cdtr.co/GB66Ou

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Google + and your personal brand .

Posted on September 27, 2011 by Seth Dotterer

Nathan Safran, Conductor’s Senior Research Analyst, recently wrote up this great post on how Google is using G+ info on rankings. Personal Brand Management in the Google Age Now – if Google would go about releasing profiles for Google Apps domains….

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Is SEO Technology at an Inflection Point?

Posted on March 8, 2011 by Seth Dotterer

Note: this post originally appeared on the Conductor Blog. One can often tell a great deal about where an industry’s technology is headed by understanding both the size of the opportunity in the space and the operational inefficiencies that plague it. The greater the opportunity (the more at stake) and the greater the operational inefficiencies,[…]

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And now we’ve made it….

Posted on March 1, 2011March 1, 2011 by Seth Dotterer

Charlie Sheen’s latest quote: “Did they expect it to be like a normal interview?” he added. “Did they expect it to be just conventional and boring and whatever else? No, man, it’s — we’re shaking the tree.” (emphasis added, but I’m sure he and his two live in girlfriends are regular readers.)

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Google Search In Disrepair? I chat with Adotas

Posted on January 7, 2011January 7, 2011 by Seth Dotterer

Adotas’s Gavin Dunaway recently decided to speak with several search industry veterans to get their take on Google and social search. For the first interview, Gavin and I spoke about the market forces Google has created, the emergence of the social search engines, and how marketers should react. Read the full article on Adotas:

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William….

Posted on December 20, 2010December 20, 2010 by Seth Dotterer
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In a Google Instant, Search Habits Changed

Posted on September 10, 2010September 15, 2010 by Seth Dotterer

I originally wrote this post on the Conductor.com blog here: Yesterday we saw one of the more colorful Google doodles roll out – and today we understand what they’re up to. Google’s answer to Microsoft’s Bing ‘Discovery Engine’ is Google Instant – their extension of Google Suggest to include actual results. What is Google Instant?[…]

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How to solve Outlook hanging when running on VMWare Fusion

Posted on August 23, 2010August 23, 2010 by Seth Dotterer

Disclaimer – this post runs toward the technical, and has nothing at all to do about marketing. You’ve been warned. I love my MacBook Pro. It’s reliable, fast as hell, and I look really good holding it next to a black turtleneck. But there’s one thing that I just can’t give up – and that’s[…]

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Bing / Yahoo! – the integration details

Posted on August 9, 2010 by Seth Dotterer

Last week, the SEMPO NYC working group that I co-organize welcomed Yahoo and Microsoft to educate New York search marketers on the upcoming changes. Some good detail around the timeline, which really kicks off this month. We’ve been seeing the “Powered by Bing’ results creep into the Yahoo SERPs, and we got some confirmation that[…]

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Take Control

Posted on June 16, 2010 by Seth Dotterer

Just finished this: Debuted it at the Conductor Searchlight Launch at espaceny.com

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About Me


I'm a marketing professional with a background in both B2B and B2C marketing. I specialize in rapidly scaling marketing organizations, and have been successful at scaling organizations such as search marketing tech firm Conductor, gaming hardware manufacturer Turtle Beach search engine optimization (SEO) and real estate tech firm SiteCompli, Inc.

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